Although Millefeuille is a story which deals specifically with the challenges facing people living with psoriasis, it is also a story for all of us. It is a reminder of the importance of having a support system and re-engaging with activities which ultimately portray who we are and what makes us happy.
Despite a mountain of day-to-day obstacles and emotional challenges, we watch Elodie push through and reignite her love for baking, something she had given up as her two conditions became worse, and a simple activity with the power to completely transform her outlook on life, thanks to Holly’s support.
#BakeADifference is a call to everyone to celebrate and support the journeys of not just Elodie, but up to 19 million people in Europe with psoriasis and/or psoriatic arthritis today.10,11 By sharing the movie we can all help to shed new light on long-standing challenges for people with these conditions, and stand proud alongside our friends, families, colleagues, neighbours and loved ones who endure physical, emotional, psychological and practical challenges every day.
You can pledge your support using the buttons below to share the movie across your social channels. Scroll down for more information on how to enter the #BakeADifference competition to feature in the official Millefeuille cookbook, launching later this year!
If we take the time to #BakeADifference, together we can make a difference.
A chef doesn't stop being a chef when they aren't cookingHolly
If you have enjoyed watching and learning about Millefeuille, the best way to support the campaign is to share the movie within your networks.
Feeling inspired by Elodie’s transformation? Channel your creative energy into #BakeADifference, a campaign competition to raise awareness of psoriasis and of the power of human connection, as Millefeuille goes live. Get your competitive juices flowing and help get more people talking about these life-ruining conditions.
Baking A Difference could not be easier. Here are three easy steps for getting involved:
Take inspiration from Elodie and Holly and create something magical in the kitchen! Whether you are in the mood for a pudding, a pastry, a bun or a biscuit – anything goes as long as you are feeling inspired and ready to take on life’s challenges.
Make sure you capture the end result! Take a photo or film a short video to impress your friends and family online...
Most importantly, make sure you share! Post your baking pics and videos online with the #BakeADifference hashtag – don’t forget to post online with your recipe on Instagram to be in with a chance of featuring in our exclusive Millefeuille cookbook!
Organiser: Celgene International, Route de Perreux 1, 2017 Boudry, Switzerland.